Business Communication By Shirley Taylor Pdf

Communication for Business, 4th edition
A Practical Approach
By Shirley Taylor
Financial Times / Pearson Education Limited ISBN:
456 Pages, Illustrated
$67.50 paper original

Communication For Business A Practical Approach By Shirley Taylor Pdf
Business Communication By Shirley Taylor Pdf
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Communication For Business By Shirley Taylor 4th Edition Pdf
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Improving business communication skills 4th Edition PDF. A Practical Approach June 21, 2017. Communication for Business, 4th edition. A Practical Approach. By Shirley Taylor. Financial Times / Pearson Education Limited ISBN: 456 Pages, Illustrated. $67.50 paper original. Shirley Taylor's Communication for Business, 4th edition, addresses all aspects of business communication in clear and simple language. With its tried and tested successful formula, the book places emphasis on basic business writing and rules of good writing. Features include: - Illustrations throughout add a fun, humorous element to reinforce. Business-Shirley Taylor 1991 Communication For Business-Shirley Taylor 1999 Model Business Letters, E-mails & Other Business Documents-Shirley Taylor 2004 This book is the ultimate, single-source guide for writing clear, effective business documents. A comprehensive, easy-to-use reference book packed with valuable information, useful techniques.

The fourth edition of Communications for Business is a comprehensive textbook, workbook, and reference book rolled into one. This book will help readers to develop confidence and expertise in composing effective business communications.

This book will be helpful to anyone who is working or training to work in an administrative, managerial or secretarial role which demands good communication and business English skills. This book should prove useful to students wishing to take the following examinations:
' Pitman Qualifications English for Business Communication
' LCCI Examinations Board English for Business
' RSA Examinations Board Communication in Business

Contents
About the author
Preface to the fourth edition
Acknowledgements
Section One: The nature of communication
Unit 1. Business communication basics
Unit 2. Speaking, listening and non-verbal communication
Unit 3. Use of English
Section Two: Business letters
Unit 4. Introducing the business letter
Unit 5. Rules of good writing
Unit 6. Recruitment correspondence
Section Three: Telecommunications
Unit 7. Fax messages
Unit 8. Electronic mail
Section Four: Internal communication
Unit 9. Memos
Unit 10. Reports
Unit 11. Meetings
Section Five: Persuasive communication
Unit 12. Circulars and sales letters
Unit 13. Publicity material
Unit 14. Notices, advertisements and leaflets
Section Six: Visual and oral communication
Unit 15. Forms and questionnaires
Unit 16. Visual presentation
Unit 17. Reformulating and summarizing
Unit 18. Oral presentation skills
Appendix
Index
Features

The book is filled with robust pedagogy, including new and updated illustrations, and features such as:
' Let's Check - Put your new knowledge into practice by answering some quick questions which test the theory you have just learned.
' Did you know? - This provides an interesting tidbit of information to enhance knowledge.
' What's Wrong? - 'What's Wrong?' gives you an opportunity to criticise answers to some assignments. You can then rewrite the documents more appropriately.
' Checkpoint - Suggestions for readers to do something either as a group or as additional research Prepare for your exam with confidence with superb End-of-Chapter materials which include:
' Help yourself - This offers simple tests to reinforce learning and build confidence.
' A-Z of Bloopers, Blunders, Common Errors and Cliches - Avoid pitfalls and embarrassing business situations by studying these points.

Shirley's Articles / Communication Skills and Building Relationships

You know what they say about ‘assume’!

Visualise it: you’re in a meeting, discussing the budget for the Security Division. You begin to state your idea regarding an issue with cyber security, “The biggest problem I see is…” and suddenly the gentleman down the table interrupts, “Yes! The biggest problem is the way the pens and pencils in the storeroom keep disappearing. Exactly!” You stop and frown. Everyone looks perplexed. What do pens and pencils have to do with cyber security?

The co-worker who interrupted you made a common mistake in communication – he made an assumption. In fact, he made several assumptions. He assumed your statement was about security in general as opposed to cyber security. He also assumed that he knew what your statement was going to focus on. Finally, he assumed that you and he agreed about the problem.

Why do we make assumptions?

Often, we make assumptions about what someone else is trying to say because of speech patterns. Some people talk faster than others; some people use pauses in their conversation style. Perhaps your brain works just a little faster than the speaker’s. Because of this, you might have a tendency to jump in and complete a sentence or idea during those pauses. Another reason we make assumptions is that we think we know what the other person is going to say. Now, I don’t know if you have psychic powers and can read minds, but I know I sure can’t. That’s why language developed – so we can communicate clearly. Guessing at what another person is going to say just causes confusion.

What happens when we make assumptions?

Making assumptions not only causes confusion, but it also causes delays that most of us can ill afford. Time is money, and taking the time to explain where someone has made a wrong assumption is a waste of time that could be used for more productive work.

Similarly, making assumptions can also cause ill feelings in the office. If you are constantly finishing other people’s sentences and jumping to conclusions about their ideas, the office dynamic is strongly affected. Others will stop including you in their meetings and brainstorming sessions because they know you don’t pay attention anyway.

How can we avoid making assumptions?

The key to keep from making assumptions in communication is to give full attention to the other person and understand exactly what he or she is saying first before adding your comments to the discussion. Here are five tips to ensure you won’t be the one wasting time by making incorrect and often embarrassing assumptions when you communicate with others:

Be patient. Your ideas are important, but no more important than anyone else’s.
Listen carefully. If you are busy thinking about what you want to say, you aren’t going to hear what the other person is saying.
Take notes if necessary. If the discussion is a long one, notes can help you remember the points you want to make.
Rephrase what was said in your own words. This is the clearest way to ensure you haven’t made an assumption about what a statement means.
Don’t interrupt. The speaker may be going on to clarify exactly what you are questioning.
Pause and reflect. Allow some time to let the speaker’s comments fully sink in by pausing and reflecting before you jump in to speak.

The ‘assume’ joke

Communication For Business A Practical Approach By Shirley Taylor Pdf

Ass/u/me: Although the old joke about the word ‘assume’ has been around for years (even the coach in the Bad News Bears movie used it) it still holds true. When you jump into someone else’s statement, when you assume you know what they are going to say, you disrespect the person speaking. You also show your own lack of professional speaking style. In other words, you make an ‘a**’ out of ‘u’ and ‘me.’

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